adidas

Year 2022-2024

Engagement 2 years

Workstreams | Social Media Content | Strategy Development | Brand | Launch Strategy |

Our team unlocked new opportunities for Adidas by pioneering and scaling hyperlocal community events, social media content, and product launches, strengthening ties with BIPOC-serving retailers across North America. We engineered comprehensive rollouts for the Adidas x Sneex and Adidas x UNHEARDOF SMU campaigns, integrating product support, brand strategy, social media content, and community-focused activations. For the 50th Anniversary of Hip Hop, we coordinated hyperlocal rollouts, social media campaigns, and retail activations, ensuring a cohesive and innovative approach to enhancing retail strategies and local market engagement.

Our Results

• Boosted retailer engagement by 127% in North America
• Drove 40% improvement in cross-departmental project delivery efficiency and a 60% increase in retail activation output
• Led cross-functional teams in creating engaging multimedia content, resulting in a 40% uplift in user-generated content and community interaction.